It has been winter for 3 months in Melbourne and maaaaaan do we feel it! Despite being gloomy, dark, wet and downright freezing, Melbourne's fashion community is still active.
One piece that has stood out in this season, is the classic hoodie. Well known for it's comfy and cozy nature, hoodies have become a staple this winter.
Our research reveals an increasing interest in hoodies with unique details such as logo patches, minimal puff printing and the use of eco-friendly materials. Bold color-ways are also gaining traction, highlighting a need for individual expression.
When selecting hoodies for the chilly outdoors, two distinct ranges have stood out this fashion season:
Midweight Hoodies: These provide a balance of warmth and breathability. Midweight hoodies with unique designs and in versatile colors like black, nude and navy are consistently top sellers.
Heavyweight Hoodies: Ideal for the colder Melbourne months, these are typically made from thicker materials such as heavy cotton or blends with soft fleece lining. Our consumer feedback shows a strong demand for hoodies with thermal properties, for maximum warmth whilst allowing moisture to escape.
We have recently dropped our limited edition hoodie that comes in 6 distinct colours - black, chocolate, green, nude, navy and red. Crafted from 100% cotton, this heavyweight piece (500gsm) comes with our signature logo embroidery and soft fleece lining to keep the body warm.
Explore our collection today and find a piece suitable for your fashion tastes!